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Where Brides Come to Feel Beautiful...

Myrtle Beach's Premier & First Custom Order Bridal Boutique

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We Focus on Every Little Detail

The Little White Dress Bridal Boutique

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About Us

Start Your Bridal Journey 

Myrtle Beach's premier and first custom order bridal boutique, The Little White Dress is family owned and operated and has been serving brides along the Grand Strand, Pawleys Island, Conway, North Myrtle Beach, and beyond for 16 years.  


We offer private appointments and provide a laid back atmosphere with the highest level of customer service and our knowledge of everything bridal is unmatched!  Our gown collection is curated by us for brides of all sizes, shapes and styles!  

Designers and Dresses

A Premier Justin Alexander Retailer

Justin Alexander

Justin Alexander is a company that has been in the bridal industry for over 60 years.

Each collection of wedding dresses is as diverse as the brides who wear them -  timeless and classic, modern and on-trend, free-spirited and adventurous, romantic and elegant, and trendy and fun

Emily and Nichole hand pick all of the gowns from each collection to fill the store with the most beautiful and diverse collection of gowns possible!

Signature by Justin Alexander

Justin Alexander Signature redefines luxury.  With its focus on opulence and drama, the wedding gown collection is designed for the modern bride seeking a wedding gown that expresses her lavish and on-trend sense of style.  From ornate beadwork and rich fabrics to innovative designs and impeccable craftsmanship,  the Justin Alexander Signature collection is in a class of its own.  

Lillian West

Whimsical and romantic embody the Lillian West bridal dress collection and leave all brides feeling effortlessly chic. Airy A-lines, celestial fit and flares, boho detailing and light laces make this collection the perfect blend of romance and elegance with a laid-back approach.

Jane Private Label

With all of the wonderful construction of the classic Justin Alexander gowns, our private label brings a look of its own to our boutique. Jane is for our classic girl with an eye for detail.

Sara Gabriel Veils & Headpieces

Our number one job is to take care of you.  We are your partner in supporting your brides throughout her journey. We answer your questions and give design advice via chat during gown appointments. We ensure your orders are accurate and delivered on time.  We price our designs fairly, and use the best possible materials. We ensure your brides are delighted when they receive their pieces.

Featured Brides

Get inspired by our designs and see how we make dreams come true


What Our Clients Say

Nichole and Emily were so welcoming when we arrived. They were helpful not only with the gorgeous dresses but also with any questions we had! They were so genuine and kind. The boutique was gorgeous with their gowns displayed beautifully. Truly an incredible and unforgettable experience. You absolutely want to see them for your bridal needs!! They’ll exceed all expectations.

Wanda S. - February 2024

Where to start! Nichole and Emily are an all star team. Instantly greeted like you’re a long time friend or family member. They were genuine, intelligent, and hilarious. I’ve never felt so comfortable in a shopping experience than I felt here. They are so knowledgeable and help you literally every step of the way. I went in with one idea of what I wanted but they truly knew better than I did! 

Robyn S. - February 2024

After searching other places, we decided to go look at The Little White Dress! We should have went there first! Nichole and Emily are so knowledgeable, experienced, and have the most different style dresses that we had seen. They are professional but yet very personal which made it such an enjoyable experience! I would recommend this unique place to anyone looking for that perfect dress for their special day!! We said yes to the dress!

Gay T. - September 2023

Let’s Start Creating the Dress of Your Dreams

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